Signage, refers to the design or use of signs and
symbols to communicate a message to a specific
group, usually for the purpose of marketing.
Signs are any kind of visual graphics created to
display information to a particular audience. This
is typically manifested in the form of way finding
information in places such as streets or on the
inside and outside of buildings. Signs vary in form
and size based on location and intent, from more
expansive banners, billboards, and murals, to
smaller street signs, sandwich boards and lawn
signs. Newer signs may also use digital or
electronic displays.
